Who are your customers and how do they access the your website? The use of smartphones and tablets to access the Internet is now commonplace. Mobile access to your website is about context: why, when and where, not just screen size. Mobile user requirements are usually different than those of desktop users. They are typically interested in gaining information quickly, or performing discrete tasks. It is these experience differences that should be considered when optimizing your website for the best possible mobile user experience. Consider:
- Why are visitors coming to your site?
- When is your website accessed?
- Where is your website being accessed from?
eVantageFive will help you answer these and other questions, so you can determine if mobile access is, or will be, important to your customers. You do not want the user experience to be better on your competitors website.
Remember, a mobile site should be designed around the user's context. They are typically on the move, and have little time to learn how your site works. It is no longer necessary to force fit your main site onto the mobile device. User expectations are changing. Focus on your site's most important features, without zoom, and with minimal scrolling. Organize your mobile site pages so they can be quickly accessed, understood, and used.